Carolinna Espinosa’s Sari sandals are revving up celebrity momentum with a handful of recent sightings.
Model Gigi Hadid, a member of Taylor Swift’s friend clique, was recently spotted in Toronto wearing the strappy style in black.
“Gigi is the ultimate ‘it girl.’ Her personal style is unique and individual,” said President and CEO Alan Luchette. “She loves to dress up in long evening dresses that are super-glamorous, but she also loves her effortless beach waves matched accordingly with her no-care look. She just wants to have fun.”
Maria Menounos took to Instagram to post a selfie while sporting the same pair in nude, while Louise Roe was photographed for MyHabit in a multicolored version.
Keshia Chanté has worn hers on stage several times in the last month at performances and music events.
According to Luchette, the brand has seen stronger sales thanks to celebrity placement.
“Celebrities wearing Carolinna Espinosa definitely creates a buzz. Maria Menounos, Keltie Knight, Louise Roe, Dascha Polanco and other celebrities have worn a number of our styles, which created an immediate uptick in sales,” he said. “Interestingly enough, we continue to experience increased traffic on our website weeks or months after the celebrity is seen wearing our shoes.”
Lucite continued: “Carolinna Espinosa is still a new brand in the U.S. marketplace, so celebrity placement greatly increases brand awareness and showcases our trend and fashion. Celebrities are aspirational. It’s a way for consumers to relate to the brand.”
What do these A-listers love about this particular style?
“The symmetry, clean lines and quality,” said Luchette. “The heel height is perfect — high enough to be sophisticated, but not too high that it’s uncomfortable. Everybody, including celebrities, looks for something versatile in their wardrobe. Sari is for everything from day looks to nights out and weekends. You only need to pack her!”