Georgia Boot is tapping into its country roots by signing up-and-coming country music star Caanan Smith for its nationwide ‘Hardworking Heroes’ campaign, set to kick off this summer and continue into fall.
Beginning in July, ads will invite consumers to submit a photo of their Hardworking Hero nominee on Georgiaboot.com and social media. Each person recognized throughout the campaign will receive a VIP package that includes tickets and meet-and-greet passes to a Canaan Smith concert this year as well as a Georgia Boot gift card for a free pair of boots.
Smith and Georgia Boot will partner on social media efforts, giveaways, private concerts and meet-and-greets throughout Smith’s 2015 tour in support of his debut album, “Bronco,” currently available at brick-and-mortar and digital retail outlets.
Throughout the year, Smith will be seen in Georgia Boot’s marketing materials and will participate in boot giveaways and gift-with-purchase promotions, while also working with Georgia Boot partner Clint Bowyer Racing for special promotions and events.
Smith’s current RIAA gold-certified top 10 single, “Love You Like That,” has sold more than 542,000 tracks to date, making it the best-selling debut single now on the country radio chart. He is also on the road as part of Dierks Bentley’s Sounds of Summer tour alongside Kip Moore and Maddie & Tae.