The Vince Camuto brand visited Beverly Hills this week for an intimate event to celebrate its men’s collection — and stars and stylists turned out in full force. Josh Duhamel, Joe Jonas, Scott Foley, Derek Hough and Oliver Hudson were among the big names on hand.
The gathering also celebrated the launch of Solare, the third Vince Camuto Men’s fragrance.
Other names in attendance included Dave Annabel, Dave Franco, Kendrick Sampson, Austin Nichols, Dash Mihok, Shane West and more.
Guests dined on a custom menu by Pink Salt Catering incorporating the notes of the new fragrance, including mandarin orange and red apple. The event ended with ice cream sandwiches by Coolhaus.
The company launched men’s in 2012 and has been steadily growing the business at a time when the men’s market is experiencing major momentum. At the FN CEO Summit in May, Chief Creative Officer Louise Camuto and President Ed Ferrell named the category as a priority.
The late founder himself told Footwear News in 2012 that “men’s footwear needed a little spark. … With a brand that resonates well with women, it makes sense to [now] target men.”