Kim Kardashian West Pokes Fun at Her Self(ie) in New Super Bowl Ad; Plus, Her Best Shoe Looks

Last night on “Conan,” Kim Kardashian West had a big reveal: She premiered her Super Bowl commercial for T-Mobile. In the cheeky mock public-service announcement, Kardashian West, who has been known to snap a selfie or two (or a thousand), expresses concern that customers are wasting gigabytes and losing their data to phone companies that take data back at the end of each month. The reality TV star says those customers (who are presumably Kim Kardashian fans, because who isn’t?!) could be using that data to view more images of her, her outfits, her  makeup, her tennis backhand, her vacation … and her outfits. (The video, below, already has a quarter-million views.)

“The ad incorporated a lot of my personality,” Kardashian West told People. “We went over scene by scene and what selfies I thought would really showcase me and what I would do,” she explained. “I ski, I went to tennis camp growing up. So there are some things in the commercial that I don’t think people know about me.”

The T-Mobile Data Stash spot will air during Super Bowl XLIX this Sunday, Feb. 1, with, reportedly, a few additional surprises.

While we all wait to see what Kardashian does (or posts) next during the big game, let’s take a look at her shoe game and highlight some of her best footwear moments.