Reflecting the growth of her business, Sophia Webster launched her redesigned website today. Digital agency Electric Labs and designer Bradley Bell developed a grid format to reflect Webster’s flourishing social media channels.
Webster announced her new website today on Instagram. To celebrate, she’s offering a worldwide free-shipping code for purchases on the site this week.
As with Gucci’s new site, also launching today, the goal is to create a more user-friendly, editorial-style space for customers to connect with the brand. The “Sophia’s World” section of the site features presentation imagery, campaign photos and sketches.
Later this year, a documentary made by Webster’s sister Claudia will be posted on the site that chronicles the preparation for the spring ’16 presentation at London Fashion Week.
The site will also have its own DJ, which is an extension of the designer’s relationship with London radio station Rinse and her love of music. A monthly downloadable mix will be available for the site’s users.