On Thursday, the Skechers Foundation announced a $1.2 million fundraising goal for its 2015 Skechers Pier to Pier Friendship Walk in Manhattan Beach, Calif., on Oct. 25.
The walk has raised more than $4 million since it began in 2009, and supports causes such as upgrading school technology and science labs, improving libraries and music programs and preserving teachers’ jobs. It also funds The Friendship Circle, an organization that aids children with special needs and their families.
Last year, the walk raised $1.1 million, and Skechers hopes to break that record this year. Brooke Burke-Charvet is set to host the opening ceremony, with appearances by boxer Sugar Ray Leonard and Hall of Fame baseball manager Tommy Lasorda.
Skechers President Michael Greenberg said in a statement that the company never expected the event to grow into the largest walk in southern California supporting children with special needs and education.
— Skechers P2P Walk (@SkechersP2PWalk) October 14, 2015
“It warms my heart to see the community join together every year to make a difference and build a better future for our children,” said Greenberg.
The walk is also again holding a #P2PSteelSports Selfie Challenge created by sponsor Steel Sports, a social-impact organization that aims to promote enjoyment of sports, along with a positive consumer experience and values. The challenge asks participants to take a selfie at the walk and upload it to their Instagram, Facebook or Twitter account. For each photo, Steel Sports will donate $5 toward the fundraising goal.
Skechers is also offering sneakers this month to benefit breast-cancer charities, and in August, it signed a deal to sponsor the Los Angeles Marathon.