Rihanna, Kendall Jenner and Cara Delevingne — along with a host of other Paris Fashion Week goers — have been spotted at hotspot L’Avenue in the past few week. There’s no question the the restaurant is one of the buzziest in the City of Light — and Saks Fifth Avenue is betting it will garner big buzz in New York as well.
The department store and Jean-Louis Costes have revealed plans to bring L’Avenue to Saks’ Big Apple flagship as part of the retailer’s major three-year overhaul.
“Taking part in Saks’ reinvention was something we found both compelling and inspiring,” said Founder and Hotelier Jean-Louis Costes. “We believe our L’Avenue restaurant on Avenue Montaigne is an ideal counterpart for the redevelopment of their 1924 landmark flagship as well as for their vision in rethinking the Saks client journey.”
Set in various locations throughout the Saks Fifth Avenue New York flagship store, including the terrace overlooking Rockefeller Center which has never before been open to the public, the collaboration aims to transport the spirit of Avenue Montaigne in Paris to Manhattan.
“From when we opened our store nearly a century ago, we have challenged ourselves to deliver a world class experience to all of our customers,” said Saks Fifth Avenue President Marc Metrick, in a statement. “Today, as we reimagine and redevelop our renowned New York City flagship, we are returning to our heritage of giving our customer unparalleled experiences that place Saks at the intersection of fashion and culture. Bringing Parisian legend L’Avenue to our flagship furthers our mission to make Saks the hero again.”
Saks’ renovation will begin in late 2015 and is anticipated to be complete by mid-2018.
Under new chief merchant Tracy Margolies, there also been increased focus on footwear in recent months. Many designers in Europe were buzzing about the retailer’s new initiatives within its 10022-SHOE floor. Just last month, Saks opened a standalone Manolo Blahnik boutique.