Nike Is Top Teen Brand For Fifth Year In A Row

Nike Is Top Teen Brand For
Teens shopping at Newport Centre in Jersey City, N.J.
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For the fifth consecutive year, Nike is the top brand for teens across the country, according a fall 2015 study released by Piper Jaffray on Wednesday.

The athletic apparel-and-footwear giant ranks first among teens’ favorite footwear and clothing brands and is also the No. 2-ranked shopping website for the demographic, right behind Amazon, the semi-annual survey found.

While Nike was the favorite shoe brand of half of the teens surveyed, Vans (9 percent), Converse (7 percent), Sperry (4 percent) and Steve Madden (3 percent) rounded out the top five.

Lending credibility to the ongoing casual-athletic trend, the report said teens’ preferences have transitioned from preppy to West Coast lifestyle to action sports to pure-play performance brands.

The report notes that while some brands are flourishing, total spending trends reflect year-over-year declines from Piper Jaffray’s spring survey levels. Meanwhile, fashion spending among the upper-income group showed a rebound since spring 2015.

“Outside of fashion and a slight uptick for specialty stores, there are few shifts in shopping frequency, category spending or spending intentions from recent surveys,” the report said.

Nike, which is hosting its investor day in Beavorton, Ore., today, continues to snap up market share from rival footwear and apparel brands.

The study gathered 9,400 responses from teens whose average age was 16.