Helmut Lang Unveils Flagship Store On Melrose Avenue In L.A.

Helmut Lang has unveiled its new 7,000-sq.-ft. retail concept on iconic Melrose Avenue in Los Angeles.

The store, designed in partnership with Standards Architects, boasts a sleek garden by David Laforga, a stark white interior featuring midcentury modern furniture and silk carpets.

The location, formerly a gallery (evident in the sparseness of the space), is the brand’s U.S. flagship.

“Inspired by the essential spirit of Helmut Lang, the store’s aesthetic parallels the newly considered women’s ready-to-wear collection, launched for fall/winter ’15,” the brand said in a statement.

Helmut Lang Melrose Avenue store, Los Angeles The garden was designed by David Laforga. Courtesy of brand.

In addition to the ready-to-wear offering and footwear, the full Helmut Lang fragrance collection, reissued in 2014, will be available.

Currently available in the store, the brand’s fall ’15 shoe collection is a thoughtful edit of styles, with a focus on materials and wearability.

Pull-on knee-high boots are presented in soft calf suede, while a mid-heel pump features a round toe and distressed suede from Argentina — the leather is left in its natural state, free of buffering, resulting in a unique texture. The same treatment is applied to a flatform sneaker.

The shoe collection ranges in price from $395 to $995.

Helmut Lang Melrose Avenue store, Los Angeles A collection of shoes sit atop a rustic wooden display. Courtesy of brand.

To explore the new store, click through the gallery below.

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