Brazilian flip-flop brand Havaianas is adding eyewear to its offerings for 2016. Havaianas’ parent company, Alpergatas, has inked a licensing deal with Italian eyewear company Safilo Group to create eyewear for the footwear label.
The collection will be designed, developed, manufactured and distributed by Safilo globally, beginning in the second half of next year. The renewable agreement is currently set to run through 2021.
“We are thrilled about this new partnership and trust,” said Luisa Delgado, CEO of Safilo Group. “We have an exciting opportunity — the unique, vibrant Brazilian personality of Havaianas, with its iconic creative simplicity, has inspired us to create innovative, cool eyewear with broad appeal for the world. With Havaianas, we add significant value to our portfolio and strengthen our corporate play in the fast-growing, mass-cool consumer segment, as anticipated in our 2020 strategic plan.”
Added Carla Schmitzberger, global director for Havaianas,”With eyewear, we now take the joy of Havaianas further to the total look. It is for us a strategic category with long-term potential. We are delighted to count on Safilo as our strategic eyewear partner who offers unique best-in-class capabilities, product-design leadership, longstanding know-how, a focus on quality, innovation and proven high-quality distribution. We feel that we share a common vision for this exciting business opportunity and approach it with shared focus on customer satisfaction.”