H&M-owned retailer & Other Stories is opening a second New York location tomorrow on Fifth Avenue across from the renowned New York Public Library and Bryant Park. The first location opened in the city’s SoHo neighborhood a year ago. The brand also has locations across Europe.
The 9,700-sq.-ft. space was formerly occupied by H&M. The store’s botanical décor takes inspiration from Bryant Park and features an organic installation by Japanese artist Satoshi Kawamoto, creative director of Green Fingers, a plant design company.
At 12 p.m. on Friday, the first 100 customers will receive tea and other treats.
Stories recently announced that it will be collaborating with Rodarte designers Kate and Laura Mulleavy on a spring ’16 collection that will include ready-to-wear, accessories and shoes.
“Through this special collaboration with & Other Stories, we are excited to translate the Rodarte narrative into a new environment,” said Kate and Laura. “& Other Stories’ unique positioning in the fashion landscape has allowed us to create a truly special collection.”
& Other Stories offers “co-lab” collections that complement the brand’s existing collection, working with both new and established designers to “add to & Other Stories’ identity and becomes a surprising element for the customers.”