While other footwear labels chose to tap models and athletes such as Gisele Bundchen, Karlie Kloss and Victor Cruz for their fall advertising campaigns, the Naturalizer brand went a very different route.
Today the 88-year-old comfort label, owned by St. Louis-based Caleres, debuted a series of images that celebrate the bond between mothers and daughters and highlight a woman’s beauty at any age.
The fall campaign, created by Caleres’ in-house team and shot by photographer Anna Wolf, stars New York-based mother-and-daughter pairs from the Durso, Sambucini and Baker families, with each family styled in a different Naturalizer shoe.
Click through the slideshow to see highlights from the brand’s fall shoe collection.
“For almost 90 years, Naturalizer has celebrated the beauty and individuality of women through its commitment to delivering feminine, stylish and comfortable shoes,” John Malpiedi, SVP and GM of Naturalizer, said in a statement. “Collaborating with real mothers and daughters was the perfect opportunity to show how Naturalizer transcends and connects generations and empowers women to express their unique sense of style.”
As part of the campaign, the subjects offered their personal thoughts on comfort, style and fashion.
Daughter Jill Durso said of her own fashion influences: “My mother’s style has influenced mine quite literally in that I steal her clothes and shoes all the time. I don’t think I’ve purchased formal wear in a decade. Her wardrobe is ageless so it’s easy to mix and match things from each of our closets.
Family matriarch Martha Baker recalled her go-to sartorial advice: “As my daughters were growing up, I advised them to choose classic pieces over trendy pieces, and discover a style that really highlighted their personality and worked for their body type.”
The campaign will appear in Naturalizer stores, on its website and all social media channels and in Naturalizer catalogs globally. The photos also will be used in print ads and on billboards in various international markets.