Ugg Australia is putting a spotlight on men for fall ’15 with its latest ad campaign, Defeat The Season, in support of its new lightweight, weatherproof boot collection featuring Treadlite by Ugg outsoles.
The campaign captures the dual features of two popular men’s styles — the Hendren TL and the Hannen TL — and includes still imagery and a four-part video series that will be shown in Ugg concept stores worldwide as well as across multiple online channels, including the brand’s new men’s-focused Instagram, @UGGForMen.
Defeat The Season was created in partnership with M&C Saatchi LA under the creative direction of James Bray and produced by Brian Bushaw and Selwyn Wallace.
“With the combination of Treadlite by Ugg and weatherproofing, our Ugg for Men customer can comfortably and confidently go about his day regardless of the forecast,” said Nancy Mamann, Ugg Australia’s VP of global marketing. “Our Defeat The Season campaign showcases the best attributes of the new Haven and Hendren boots, which are incredibly lightweight, durable and made with the highest-quality materials to take on the toughest elements of the season with ease.”
The boots, which are lined in natural wool and cold weather-rated to – 20 degrees Celsius, also have outsoles with enhanced traction and protection from harsh weather.