As the number of bullying incidents continues to sweep across the nation, one footwear company is stepping into the fight. Slipper maker Dearfoams, owned by RG Barry Brands, said it plans to partner with a top anti-bullying and cyberbullying group, and it would also make a sizable financial donation to the organization to further raise awareness about the issue.
The slipper brand has aligned itself with Stomp Out Bullying. As part of the arrangement between the two entities, Dearfoams will launch its first slipper line for tweens and teens, as well as contribute $100,000 to the organization.
“For more than 65 years, Dearfoams has been on a mission to make people comfortable,” said Erica Dann, marketing manager of Dearfoams, in a statement. “With our new Young & Fun tween-teen slipper line and this partnership with Stomp Out Bullying, we want to help make young people comfortable, not only in their slippers but also in their own skin.”
With that in mind, the company will roll out a social media campaign that urges teens to embrace their individuality. The campaign, called #BeComfortableBeYou, asks consumers to “share photos and stories about how they’re comfortable in their own skin and to pledge to stand up against bullying.”
According to the company, it aims to generate more than 100,000 comments and posts across various social media channels.
The new slipper collection, which has retail prices starting at $16, comes in bright colors and patterns, across several styles such as moccasins, scuffs and booties.