Wolverine Taps Woodworth As Lifestyle Group President; Simister To Depart

Sperry x YMC
A brown suede Sperry x YMC style for fall '15.
Courtesy of brand.

Wolverine World Wide Inc. has a new president of its Lifestyle Group. The company said today that it has appointed Richie Woodworth to the post. He takes over for Andy Simister, who is returning to the U.K. for personal reasons.

Woodworth, who was most recently president of the company’s Saucony brand, will start on Jan. 3, 2016. He will report directly to Blake Krueger, Wolverine Worldwide’s chairman, CEO and president.

Wolverine’s Lifestyle Group includes the Sperry, Stride Rite, Keds and Hush Puppies labels.

“These all have deep, authentic brand equities from which to draw as we look to drive significant growth around the world,” Woodworth said in a statement. “For me, growth has always stemmed from understanding consumers’ needs and developing carefully considered and innovative products, combined with compelling storytelling. I am excited about this new opportunity and privileged to join Blake and the executive management team as we work to build our family of brands around the world.”

In addition to heading up Saucony, Woodworth has also held executive roles at other brands, including a stint as president of Tommy Hilfiger Footwear and as president of the Greg Norman Collection at Reebok.

“Richie Woodworth is an experienced, strategic and determined leader who has continuously proven his ability to build brands and drive growth in some of the most competitive categories in the footwear and apparel industry,” Krueger said in a statement. “As president of Saucony, he has built a dynamic lifestyle business, a strong and growing international business and successfully launched apparel and accessories — all in complement to the brand’s core running business. At Wolverine, we are fortunate to have a deep and seasoned team, and I couldn’t be more pleased with this well-deserved promotion.”

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