Vince Names Brendan Hoffman CEO

Vince Names Brendan Hoffman CEO
Brendan Hoffman

Vince has a new CEO on board: Brendan Hoffman.

In addition, Hoffman has been appointed to the Board of Directors. He replaces former CEO, Jill Granoff, who resigned in May. Mark Brody has served as Interim CEO since her departure.

“As a long-time admirer of the Vince brand, I see tremendous potential for this Company. I am excited to have the opportunity to leverage my merchandising, branding, retail and e-commerce experience to lead Vince into the next phase of growth,” Hoffman said in a statement. “I look forward to working with the highly talented team to develop and execute a strategic plan that will put us on a path to healthy, sustainable sales and profitability growth and enable us to drive long term value for our stockholders.”

Marc Leder, Chairman of the Board, said in a release: “Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince. We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and e-commerce experience make him an excellent choice for Chief Executive Officer. As a strategic thinker who possesses great customer insight, we are confident that Brendan has the right background and skillset to drive healthy and profitable long term growth for Vince.”

Hoffman was a former executive at Bon-Ton Stores Inc., Lord & Taylor and Neiman Marcus Direct. Vince was founded in 2002.