In addition, Hoffman has been appointed to the Board of Directors. He replaces former CEO, Jill Granoff, who resigned in May. Mark Brody has served as Interim CEO since her departure.
“As a long-time admirer of the Vince brand, I see tremendous potential for this Company. I am excited to have the opportunity to leverage my merchandising, branding, retail and e-commerce experience to lead Vince into the next phase of growth,” Hoffman said in a statement. “I look forward to working with the highly talented team to develop and execute a strategic plan that will put us on a path to healthy, sustainable sales and profitability growth and enable us to drive long term value for our stockholders.”
Marc Leder, Chairman of the Board, said in a release: “Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince. We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and e-commerce experience make him an excellent choice for Chief Executive Officer. As a strategic thinker who possesses great customer insight, we are confident that Brendan has the right background and skillset to drive healthy and profitable long term growth for Vince.”
Hoffman was a former executive at Bon-Ton Stores Inc., Lord & Taylor and Neiman Marcus Direct. Vince was founded in 2002.