Marty Wikstrom, who had been serving as the brand’s interim CEO, will remain actively involved in the firm as a board member and major shareholder.
Newey was most recently the global group commercial director at Mulberry. He previously served as GM, EMEA of Berluti and retail-area manager for Loro Piana. He also held key roles at Alfred Dunhill and Tommy Hilfiger after launching his career at Hermès.
“I am joining this business at an extraordinary time of expansion and global growth, and I’m delighted to be working alongside such an experienced team,” Newey said. “The next six months promise to be exciting and challenging as we take Harrys of London to new territories and new audiences.”
Mark Schwartz, CEO of Palladin, which acquired Harrys last year, said: “Steven’s knowledge of product, merchandising and customer service, and his focus on market strategy, made him the ideal person for this exciting role. We welcome Steven to the team and look forward to working with him as we continue to build Harrys of London into a global fashion brand. It also is important to thank Marty Wikstrom for leading the company during this transition phase. Marty stepped in during a critical time in Harrys’ evolution to provide needed infrastructure and direction. Her strategic insights as a board member, partner and significant shareholder will benefit us tremendously as we move forward.”