Jill Layfield Steps Down As CEO Of Backcountry.com

Backcountry.com CEO Jill Layfield Exits
Jill Layfield.
FN Archives.

After five years at the helm of online athletic-and-outdoor specialty retailer Backcountry.com, CEO Jill Layfield is stepping down.

In a post on her personal Facebook page, Layfield — who joined the company in 2004 in a marketing role and quickly ascended the ranks — announced her departure. She did not elaborate on the reasons for her exit or on her plans moving forward.

“I started with Backcountry 11 years ago. At that time, we were a $30 million company and had a few hundred employees located in Utah,” Layfield wrote. “In my five years as CEO, we acquired and integrated three businesses, opened a state-of-the-art distribution center, expanded into Europe, replatformed/rebuilt/redesigned multiple times, delivered the best customer experience in online specialty outdoor and hit $500 million in annual revenue.”

Layfield also thanked, via Facebook, Backcountry.com’s co-founders, Jim Holland (also chairman of the board) and John Bresee (also former president for more than 15 years), and Dustin Robertson, a former chief marketing officer at Backcountry.

In addition to its headquarters in Park City, Utah, and its distribution centers in Salt Lake City and Christianburg, Va., Backcountry has an office in Portland, Ore., as well as international offices in Costa Rica and Germany.

“Our growth and achievements are a testament to the deep dedication and hard work of every single Backcountry employee worldwide,” Layfield wrote. “I am truly honored and privileged to have served as CEO of this great company.”

Prior to joining Backcountry.com, Layfield held positions with Shutterfly, Cisco Systems, Infogear and 8×8.

Footwear News has reached out to Backcountry for confirmation and for details on the succession strategy. We will provide updates as information becomes available.

For the latest on executive moves in the shoe industry, check out FN’s regular feature, Industry Moves.

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