Running Boosts Asics’ U.S. Sales In Q3

Alife Asics NYC Marathon
Alife x Asics Gel-Kayano Trainer and Gel-Kayano 22.
Courtesy of Alife.

Running continues to be the sweet spot for Asics.

Net sales for Asics America Group (AAG), which includes the U.S., Canada, Mexico and Brazil, increased by 3 percent in the third quarter, with currency-neutral net sales up 8.5 percent. Meanwhile, revenue at Asics America Corp., consisting of the U.S. only, climbed 8 percent in the quarter.

The biggest boost to revenues in the U.S., the company said, came from the running-shoe category which grew 4.1 percent over same quarter last year. The U.S. also saw double-digit growth across the Athletic Sports Apparel category, the company said. Overall, sales in that category grew 15.2 percent, with running apparel rising 22.4 percent.

We’re pleased to see a third consecutive quarter of solid growth and the continued interest in Asics’ newest innovations and designs,” said Gene McCarthy, who joined the company on Oct. 1 as president and CEO. “Everything we do as a company is geared toward helping people perform their best, and our commitment to our loyal customers — and athletes everywhere — has never been stronger.”

In September, AAG unexpectedly announced the retirement of then-president and CEO Kevin Wulff. Simultaneously, the company named McCarthy — whose 30 years in the industry include executive titles at Wolverine World Wide Inc.’s Merrell brand, Under Armour, Reebok, Timberland and Nike —  as Wulff’s replacement.

Other areas of growth in Q3 were the tennis category, which saw footwear sales improve 45.6 percent, and lifestyle footwear, where revenue rose 60 percent year-over-year.

“I’m incredibly excited to be on board,” said McCarthy. “Asics has a tremendous heritage, and we are in a great position to continue to drive our brand and the industry forward.”

Since June, Asics America has been in a public entanglement with Windsor Financial Group LLC, a company that had owned and operated 13 Asics retail stores in North America since 2013 before Asics terminated the agreement on June 25.

All 13 of the Windsor-owned Asics retail locations have been shuttered.