The fashion house has tasked a group of high-profile artists and designers from a range of industries to create a bag or piece of luggage, using LV’s signature monogram. Among the participants are Christian Louboutin, designers Karl Lagerfeld and Rei Kawakubo, industrial designer Marc Newson, architect Frank Gehry and photographer Cindy Sherman.
Louboutin has long been considered a “friend” of the French house, but this new project provides the opportunity to blend his glossy aesthetic with LV’s classic luggage.
Arriving in stores in mid-October, the Iconoclast collection will rework the luxury label’s brown-and-gold motif, composed of the founder’s initials and stylized flowers.
“When we talked with Nicolas Ghesquiere about the extraordinary talents we would like to approach, we simply went to those who are among the best in their fields,” said Delphine Arnault, EVP of Louis Vuitton.
“We were interested in people who work with their minds and their hands,” she added. “It is inspiring to see how they envision things, to see their perspectives. This is a group of geniuses.”
The collection will retail for $2,725 to $5,450 and will launch with an event on Nov. 7 in New York.