According to several online sources, Rihanna is close to inking a seven-figure deal with Puma. It’s also possible the singer will no longer be allowed to wear different sneaker brands and only Puma.
No surprise to hear she could be collaborating with the sneaker and active giant. After all, her unique style often encompasses a sport and fashion fusion like none other – she’s often seen wearing looks incorporating sports bras and sweatpants by the likes of Alexander Wang.
According to The New York Daily News, the deal will primarily focus on footwear, “yet will also be helping with pants and tops.”
Collaboration is not a first for Rihanna. Over the years, she has worked with such brands as River Island and Armani on capsule collections.
More to come.