Chelsea Paris to Launch E-commerce

London-based women’s label Chelsea Paris will open the virtual doors to an e-boutique on May 12.

The new site, at Chelseaparis.com, will offer the brand’s complete footwear collection, as well as exclusive styles.

“The website aims to make communication between Chelsea Paris and consumers seamless, offering easy links to social media and a way to communicate with the brand directly,” said designer and founder Theresa Ebagua, who noted the brand will ship to the U.S., U.K. and greater European markets.

Since launching in 2011, Chelsea Paris moved from Los Angeles to London. The label is currently carried at Barneys New York. Retail prices for the line open at $445 for flat sandals.

“Moving forward, we want to continue establishing the brand as a product of quality and luxury with a unique viewpoint,” Ebagua said of her made-in-Italy collection. “[These are] shoes for real women with a fearless approach to life.”