Adidas Celebrates the Nation’s Heroes

The managing director of London-based Manolo Blahnik International recently hit the U.S. for a whirlwind six-city tour.

Adidas has launched the Pure Boost Camo.

Reworking its signature shoe, the brand has developed a “stripped-down” version to celebrate national heroes.

“With its full-length Boost cushioning, [the shoe] may be the most comfortable shoe you’ll ever try on,” said Jim Jennings, category director of running for the brand.

“Since we launched [Pure Boost in May], we’ve unveiled a variety of colorways including the Battle Pack edition for the World Cup, the City Blur edition sold exclusively at Foot Locker, and now this new print, a fresh take on camo,” he added.

The new style, which retails for $120, goes on sale this week.