After launching in spring ’13, Adrianna Papell footwear is forging ahead with growth plans. “Based on our performance at retail, we are outperforming the market and expect to double our business in 2015 over 2014,” said Scott Silverstein, owner and CEO of the brand’s licensing firm, The Silverstein Co. The product, which retails for $79 to $149, is stocked at Lord & Taylor, Nordstrom and Zappos.com, among others.
Here, the executive catches up with Footwear News and hints about portfolio expansion.
What we can expect for the spring ’15 collection?
SS: You will see a full assortment of both seasonal sandals and classic pumps done up in a variety of materials and textures. We believe in white-bottom sandals, the kitten heel, real snakeskin and cork as a huge trend.
We built up our white-bottom sandals with mesh and stone uppers, making them fun and unique in the market. We are building on our continued success of the Zoe ballet flat by adding additional SKUs in real snakeskin and fabric prints, as well as our glow-cork.
Adrianna Papell has an incredibly wide demographic, which enables us to deliver product across categories, heel heights and materials [and offer] a broad assortment.
Any obstacles in launching a new brand after years at the helm of Nina?
SS: Being able to continue to work with the same team I have worked with for years both here and in China has enabled us to quickly get up and running and avoid many problems and obstacles. We’re a very young company, but we operate as if we’ve been in business for a decade. That said, our biggest challenge has been building the right factory bases, as we have grown so quickly. We started with one factory but very quickly outgrew what one factory could handle in development and production.
What are a few of your future goals for the company?
SS: We’ve been in business for a little more than two years and shipping product for 19 months. We are expecting to double our business in 2015 and again in 2016, all with the Adrianna Papell brand. We’re starting to feel like we are getting close to being ready to take on another brand, but we will be very careful, taking a long hard look to make sure any opportunity is the right one for us.