NPD: Fashion Footwear Sales on the Rise

U.S. retail sales of fashion footwear, which includes all footwear except athletics, generated revenue of $41.52 billion in 2013, a 4 percent increase over the flat growth experienced in 2012, according to new data released from The NPD Group.

Among the fashion categories tracked, outdoor and casual footwear experienced the largest dollar sales growth at 10 percent and 7 percent, respectively. With sales topping $23.8 billion in 2013, a 2 percent increase over 2012, the women’s category maintained its position as the largest driver in the fashion footwear industry, representing 57 percent of the total market. The men’s and children’s segments experienced sales of $12.5 billion, an increase of 7 percent over 2012, and $5.22 billion, an increase of 2 percent, respectively.

Total unit sales for these segments were up 4 percent, with men’s fashion footwear experiencing the largest gain in total units at 9 percent, followed by children’s fashion footwear at 3 percent and women’s fashion footwear at 2 percent.  

“It’s not surprising to see casual continuing to outperform dress,” said Marshal Cohen, chief industry analyst for The NPD Group. “The evolution of style from business and dress attire to an ‘anything goes’ look, with work attire including a mix of casual and dress, has paid off for the casual category.”