Footlocker Looks to the Draft
Dante Exum, the fifth pick in last nights NBA draft, is already getting screen time. The 18-year-old Australian basketball player is starring in five new ads for Adidas and Foot Locker in the store’s “Approved” campaign. The television spots, which debuted during the draft, are meant to poke fun at the celebrity and buzz of the “life-changing moment” leading up to the NBA draft. “The NBA Draft will certainly be a life-changing moment, and it was fun to be featured in these commercials that are going to help people see my personality,” said Exum in a statement. Exum was drafted to Utah Jazz.
Taking to the Skies
Brazilian company Arezzo is taking to the skies to promote its footwear during the World Cup. The brand, which is a sister label of Anacapri and Alexandre Birman, has put onboard magazines on flights to Brazil operated by airlines TAM, GOL and Azul. The brand will feature in-flight drawings for more than 500 pairs of shoes on GOL and Azul airlines. Additionally, the Anacapri line is introducing a special collection, Eleo, featuring country colors and lucky charms on its footwear, as well as several in-store events for the World Cup.
E-commerce giant Net Shoes is aiming to get in front of shoppers with its first brick-and-mortar retail initiative during the World Cup. The Brazilian sporting goods company is promoting its business with Sport Machines Powered by Net Shoes, a series of vending machines around the city of Sao Paulo. The vending machines carry the Brazil soccer team jerseys and are aimed at both tourists and fans who are out and about for the games.