Legwear Buzz: Lorpen, Pretty Ballerinas, Hanes & More

Ski Run
Lorpen will add two new ski styles featuring revamped technical materials and anatomical structures for fall ’14. Retailing at $24 for the T3 Ski Light and $25 for the T3 Ski Midweight, the men’s and women’s designs include a new synthetic and natural yarn combination, enhanced ankle support and more-efficient insulation. “Each year, we consistently look to improve the technical aspects of our sock collection,” said Bruce Barrows, VP of sales and marketing at Lorpen North America. “This new [product] will improve the foot’s blood flow for even more comfort and warmth.” Lorpen is available at REI, Backcountry.com and other outdoor retailers.

Ballerina Legs
Pretty Ballerinas is raising the curtain on its newest category — legwear — for fall ’14. The women’s label, known for its ballet flats, will add 15 styles of made-in-Italy tights in basic colors such as black and gray; seasonal hues like red and orange; and fashion prints including camouflage and leopard. A luxury selection in cashmere also will be available. The hosiery, priced from $20 to $60, is set to hit retail in August. “We are following where our customers are asking us to go,” said Pretty Ballerinas founder David Bell. “[Legwear] also gives us a lower entry price point to reach a wider audience.” The label has been on the expansion trail recently, launching small leather goods for fall. According to Bell, further forays into apparel are in the works for the next few seasons.

Package Deal
Hanesbrands Inc. is updating the packaging for its Silk Reflections tights. The new look, rolling out for fall ’14, includes streamlined labeling and photography with a more modern edge that shows hosiery paired with stylish skirts and footwear. “The new package is eye-catching [and] simplifies the shopping experience,” said Hanes Hosiery designer Cathleen Moxham. Hanes also is introducing several new legwear styles for the season, including fashion looks with jewel-embellished back seams and corduroy leggings.

Change Agent

Bootights will add another option for fall ’14, called Ellevators, made specifically for tall boots. The thigh-highs, priced at $28 per pair, are slated to hit stores in August. Available in five colors, the socks focus on cushioning, arch support and versatility, and are meant to stretch, slouch and cuff depending on the length of the wearer’s boot shaft or desired footwear. “It is my solution to traditional fleece boot liners that don’t wick moisture or support the foot,” said Bootights founder Shelby Mason. She added that future plans for the brand include experimenting with upcycled materials from surplus samples. Bootights is available at boutiques nationwide including Athleta, as well as Blush and Harry’s Shoes, both in New York.