FN Pick: Skechers’ Latest Track Star

Riding its PR momentum, Skechers USA Inc. hopes to shine a bit more at this weekend’s Belmont Stakes. The Manhattan Beach, Calif.-based company — which in recent weeks saw its sponsored runner win the Boston Marathon, signed several former high-profile pro athletes and expressed interest in buying the L.A. Clippers — will sponsor California Chrome (above). The thoroughbred is in position to win the first Triple Crown in 36 years, after winning the Preakness Stakes and Kentucky Derby. Skechers’ logo will appear on team jackets and caps, as well as on the horse’s blanket and related gear (see inset).