College Student Launches School-Specific Sneakers

University of Michigan junior Jordana Schrager will launch a shoe line just in time for back-to-school. Skicks, a collection of officially licensed collegiate sneakers, features logos and mascots of more than 30 schools around the country.

Schrager, 20, who is studying art and design, began decorating sneakers for fun in high school and developed a following among friends and classmates. She continued her sneaker project in college, this time adding styles with her school’s logo.

“Everyone wanted the college sneakers to represent their schools,” said Schrager, adding that requests for the custom looks started to come from outside her own university. 

With more requests than she could single-handedly fill, Schrager teamed up with her mother, Meryl Schrager, and partner, Lisa Benedict, to launch Sideline Sneakers LLC in Boca Raton, Fla. Schools currently signed on include Syracuse University, Indiana University, the University of Michigan and University of Wisconsin, among others.

The line is targeted to students, sports fans and alumni. “It’s about big-spirited schools,” said Schrager.

Skicks will be carried in a string of campus bookstores, fan shops and independent retailers, such as Lester’s in Greenvale, N.Y.; The M Den in Ann Arbor, Mich.; Manny’s Syracuse, in Syracuse, N.Y.; and The Shoe Box, in State College, Pa. The company’s website also will offer the shoes.

Retailing for $60 for low-tops and $70 for high-tops, the shoes are available in men’s and women’s sizes. Delivery is slated for August.