Adidas said this morning that Mark King will assume the role of president of Adidas North America starting June 1. Since 2003, King has been CEO of TaylorMade-Adidas Golf.
In his new post, King will oversee all Adidas and Reebok operations in the North American market. He will report to Roland Auschel, a member of the firm’s executive board.
“Mark King’s appointment underlines our clear commitment to the North American marketplace,” Herbert Hainer, CEO of the Adidas Group, said in a statement. “Mark has a proven track record of success and leadership excellence.”
Ben Sharpe, EVP of Adidas Golf and Ashworth, will become the new CEO of TaylorMade-Adidas golf.