The division of Deckers Outdoor Corp. has appointed former DC Shoes SVP Jeff Fitzhugh as its new VP of North American sales.
“Jeff is a great fit for the team,” Sanuk President Jake Brandman said in a statement. “He appreciates the brand culture, relates to the surf industry and has the DNA of the Sanuk brand in him.”
Prior to joining the Goleta, Calif.-based brand, Fitzhugh oversaw sales for DC Shoes. A veteran of the surf and skate category of more than 20 years, the executive previously held positions at Oakley and Converse.