FN Pick: Nike’s A-Rod Issue

FN Pick: Nike's A-Rod Issue
Alex Rodriguez

After Alex Rodriguez was suspended from baseball last week for his involvement in the performance-enhancing drug scandal, the athlete vowed to appeal the league’s decision and play on. That move created a public relations dilemma for the New York Yankees (should they bench him?) and for brand sponsor Nike, once-again tarnished by a superstar. So far, the athletic giant has stood by him, although days earlier it dropped Ryan Braun of the Milwaukee Brewers, who also was suspended for using banned substances.