Shop Talk: Shoegasm Heads Online… Toe Jamm’s New Concept

Shoegasm Goes Digital
Shoegasm has taken the leap online. The retailer, with three doors in New York, last week launched an online boutique that offers an array of brands including Ahnu, Ben Sherman, Blowfish, Dolce Vita, Miz Mooz, Sperry Top-Sider, Steve Madden and Toms Shoes, among others. “Launching an e-commerce site was a natural progression for the Shoegasm brand,” said co-owner Eddie Cuervas. “The online boutique is our latest initiative to bring our customers the Shoegasm experience. With more people shopping online, we saw an opportunity to bring New York styles and our trend expertise to shoppers across the country.”

Toe Jamm Partners Up
Footwear brand Toe Jamm and Los Angeles’ Downtown Design League have joined forces to launch a new boutique downtown called Work/Shop. The store, which opened on Wednesday, allows customers to watch handcrafted shoes be made while shopping for footwear, handbags and other goods. The store features Toe Jamm’s fall ’13 collection of unisex flats for men and women. A made-to-order option lets customers choose leathers and finishes for customized footwear and handbags.

Patagonia Debuts in Santa Monica
Later this week, Patagonia will hold the grand opening of its new store in Santa Monica, Calif. The goal, executives said, is to better service nearby consumers. “Customers from the Los Angeles area have expressed the need for a Patagonia location near Santa Monica surf spots, so we’re thrilled to have found a location that lets us carry the right assortment of boards, wetsuits and accessories for local active outdoor enthusiasts,” director of surf Jason McCaffrey said in a statement.

New for Klub Nico
Klub Nico is preparing to bow its first store. In March, the Northern California-based women’s brand will dive into the retail business with a flagship store in Aptos, Calif.