Saks Inc. is celebrating the debut of Off 5th’s e-commerce site.
Launched two weeks ago, Saksoff5th.com was feted Thursday with an exclusive editor preview at the Saks Off 5th location at Bergen Town Center in Paramus, N.J.
A special online display was set up, featuring brands that are selling on the discount site. Footwear included looks from Rachel Roy, Giuseppe Zanotti and Calvin Klein.
“We’re looking at footwear as being the biggest category online,” said Kristen Sosa, VP of e-commerce, adding that shoes comprise about 15 percent of the business. The category could reach 25 percent, she added.
The website is currently pushing fall trends such as moto boots, and it aims to add more footwear exclusives to the mix.
“Brands are really opening up to the idea of selling at a discount,” said Sosa. “They have reacted positively in the first two weeks.”