Retailers Battle Extreme Weather

Retailers Battle Extreme Weather
Danny Wasserman

Unseasonable weather patterns continue to impact stores across the country.

From the deadly wildfires in Arizona to the record rainfall in much of the East Coast, it has been an eventful week in many parts of the U.S.

Here, retailers sound off on how the weather has been affecting them and what’s selling at their stores.

DANNY WASSERMAN, president, Tip Top Shoes, New York
Weather impact: “With the amount of rain [we’re having], everyone seems to be looking for comfortable shoes.”
What’s selling: Rain boots
What’s not: Closed-toe sandals
Markdowns: None

MARCELA NAVIA, store manager, E & J’s Designer Shoe Outlet, Scottsdale, Ariz.
Weather impact: “Even though the weather has been so extreme, people are still coming in to buy summer shoes.”
What’s selling: Wedges, flip-flops, flats
What’s not: Pumps
Markdowns: “We do markdowns around this time every year, but we haven’t had too many.”

JUSTIN GARCIA, co-owner, Koko & Palenki, Miami
Weather impact: “We are still trying to give our customers the best selection for summer, regardless of the weather.”
What’s selling: Platform wedges and single-sole shoes
What’s not: Flat sandals, ballerina flats

MARIA MARALES, store manager, Robert Wayne Footwear, Las Vegas
Weather impact: “It has been so hot lately that all people want are open-toe sandals.”
What’s selling: Flip-flops
What’s not: Flats
Markdowns: None