Vida Shoes Inks Acquisition Deal With Assous

Vida Shoes Inks Acquisition Deal With
André Assous

Vida Shoes Inc. has struck an agreement with veteran designer Andre Assous to acquire his New York-based firm Ahhh… Andre.
 
According to the deal, Assous will continue to lead the design, sales and marketing initiatives for the brand for the next two-and-a-half years. After that, the parties said they could renegotiate Assous’ involvement. (The purchase price of the acquisition was not revealed.)
 
“I can now spend time on designing,” Assous said about turning over day-to-day operations to New York-based Vida. “It’s a dream for me.”