Testosterone Brand Debuts for Fall

Men are about to get a shot of Testosterone.

Earth City, Mo.-based Demand Shoes LLC, which owns Luichiny and, under Diba Imports LP, operates the Bronx and Diba juniors’ labels, will launch the Testosterone men’s line for fall. It’s the first dedicated men’s line for the firm.

The collection of denim-friendly looks features a variety of styles, including utility and Chelsea boots, suede chukkas and driving mocs. Dress shoes include tri-color wingtips.

The line’s urban look is targeted to consumers ages 25 to 45. Produced in Mexico and India, the collection will retail for $139 to $169.

To fill the needs of smaller retailers, Testosterone is available on an open-stock basis. Delivery is slated for September.