The show was previously contracted with the city through the end of 2014.
The extension follows intensive, 18-month-long discussions between the show, the Outdoor Industry Association’s board of directors and Salt Lake City officials.
“Outdoor Retailer is grateful to be able to remain in Salt Lake City for the next three years,” Kenji Haroutunian, OR show director and Nielsen Expo Outdoor Group VP, said in a statement. “The industry has a collective affection for this town; the shared outdoor passions, cost efficiency of doing business and the partnership of regional and state officials have all directly contributed to the current vibrancy and success of the show.”
OR has seen double-digit attendance growth over the past four years, prompting organizers to take a serious look at other potential locations, including Denver, Las Vegas, Anaheim, Calif., and Orlando, Fla.
“Discussions about longer-term solutions beyond 2016 are still ongoing with Salt Lake and other potential host cities,” Haroutunian said. “We understand everyone is anxious for a longer-term decision, but making sure the show has a home that fits the needs of the industry is hugely important. The extension period will help us make sure we get it right.”
The OIA, which helped show organizers solicit feedback from more than 3,000 people about the show’s future, supported the move.
The 2013 Winter Market kicks off in Salt Lake City tomorrow.