The organizations announced a strategic partnership that will focus on benefiting each party’s members. As part of the alliance, the NSRA will work with the NST to create educational programs for footwear salespeople. Programs will center on sales trend reporting and financial analysis of the independent channel.
“NST’s main objective in 2013 is to take the organization to the next level, while providing fraternal support of fellow sales reps on the road,” NST President Terry Bastis said in a statement. “As we work with NSRA to provide education programs and membership benefits, our respective groups can gain insights into how the other works and how to strengthen each other as business people.”
NSRA President Chuck Schuyler also is optimistic that his organization can see results from this new partnership.
“We believe that our members will benefit from working with sales reps who understand, and are receptive to, the needs of independent retailers,” Schuyler said in the statement. “NSRA will also benefit by increased industry visibility and the opportunity to expand our network of ambassadors.”