The brand, which exited the market in the late 1980s, will relaunch at wholesale for fall ’13.
According to Ed Tognoni, president of the Coral Gables, Fla.-based brand, the classic label changed hands several times over the years. Tognoni acquired it in the 1980s from its previous owner, the now defunct U.S. Shoe Corp.
“I put it on the shelf until now,” said Tognoni, about the more than 100-year-old brand. But as the vintage trend in men’s footwear began to heat up, Tognoni decided it was the right time to bring it back.
In addition to updates of classic looks, the collection will include original patterns from wingtips to tassel slip-ons to oxfords, all done on a Goodyear welt construction. Retail prices range from $795 for calfskin styles to $2,000 for looks in genuine alligator. The collection, set to deliver in August, is produced exclusively in Belgium.
Tognoni said the line will target better men’s specialty stores. Until then, consumers can buy the shoes through the company’s website, which launched in April.