Bongo has a new leading lady.
AnnaSophia Robb of TV’s “The Carrie Diaries” will star in the juniors’ brand’s fall campaign.
“AnnaSophia’s style and natural beauty authentically aligns with Bongo’s DNA,” said Dari Marder, Iconix Brand Group Inc.’s chief marketing officer. “We believe her star [status] will only continue to rise.”
The marketing images were shot in New York and will run in August magazine issues, and Robb will make some appearances at Sears, Kmart and Bongo-hosted events.
Robb joins former spokespeople for the brand including Nicole Richie, Rachel Bilson, Ashley Benson and Lucy Hale.