Hollister, Keds Team Up

Hollister and Keds are joining forces.

Starting today, a new line that matches the iconic Keds Champion sneaker with patterns from the California lifestyle brand will retail at Hollisterco.com.

And while the exclusive shoes will be sold only on the website, Hollister stores will feature displays promoting them.

“With the Hollister collaboration, our classic Champion sneaker gets a major shot of California style,” Keds President Rick Blackshaw said in a release.

“Flip-flops are currently the only footwear we sell in Hollister, so this partnership with Keds is a great opportunity for our brand,” Gillian Galner, group VP of brand merchandising for Abercrombie & Fitch, Hollister’s parent company, said in the statement.