Buzz: Shoes of Prey, Ivanka Trump & More

Prey Tell
Australian brand Shoes of Prey just opened a permanent shop-in-shop. The primarily online brand, which allows customers to design their own footwear on its website, celebrated its new space inside the David Jones flagship in the label’s home city of Sydney on Feb. 20. The brand also developed a custom fragrance and ambient soundtrack to go along with the opening. “We have always believed in multichannel as the future of retailing,” said Jodie Fox, co-founder of the 4-year-old, privately held company. “It’s about being wherever your customer needs you to be in the most relevant and valuable way. Sometimes our customers want to know what the shoes will look like in real life, and now they have the chance to find out.”

Home Front

Ivanka Trump will grow her footwear and accessories brand with a line of modern home goods for spring ’14. The luxury collection includes bedding accessories, bath towels and rugs. Set to be distributed to upper-tier department and specialty stores, the collection will be sold throughout the U.S. and in select international markets. “My interest in design has always extended beyond my work in real estate,” said Trump. “Home trends are influenced by fashion and vice versa, so my personal style will certainly influence the aesthetic of my new home collection. I’m confident the collection will be a great representation of the Ivanka Trump brand.”

Seasons Change
Surf brand Reef is stepping off the beach and into the snow with the addition of winter styles for fall ’13. The 25-year-old, California-based label’s 10-SKU women’s boot collection, in leather and woven fabrics, will hit stores in July. The styles will retail for $130 to $180. “Boots are the natural next step,” said Kelley Bruemmer, director of women’s footwear for Reef. “The materials used exude the Reef DNA, such as handmade materials from Guatemala, rich leathers and jute. The category is a [good fit for the] existing line and fully embodies the Reef brand.”

Jewel Tones
A season after launching shoes, Monique Lhuillier has joined forces with jewelry designer Pamela Love to create a fall ’13 capsule collection of necklaces, bracelets and rings that retails for $325 to $3,500. The malachite- and amethyst-adorned pieces, which debuted on the runway during Lhuillier’s recent New York Fashion Week show, reflect the art-deco feel of the label’s fall line. “The ready-to-wear collection [is] very sexy and sensual with rich jewels and bold prints,” Lhuillier said. “The jewelry adds an edge with statement collars, cuffs and rings in bronze.” She added that, while no new collaborations are in the works, “I’m always open to the idea. I love collaborating with talented designers and artists.” The jewelry will be available in Monique Lhuillier boutiques.