Brooks Announces New Structure

Brooks Announces New Structure
Brooks' PureDrift sneakers

Brooks Sports Inc. is shuffling its executive deck.
 
In the face of big growth in 2012, including a 43 percent increase in footwear revenue in the U.S. market, the Bothell, Wash.-based firm is restructuring its business across functions and geography, effective Feb.1.
 
As part of a series of executive changes, Brooks COO David Bohan has added the title of president. In his new role, Bohan will oversee global operations and global e-commerce, as well as the regional divisions. Dave Larson, currently SVP of marketing for the brand, will lead global product and marketing as SVP of product and marketing.
 
Jim Weber, who has served as CEO since 2001, will handle the corporate, product and marketing global functions. He also will continue to oversee sports bra brand Moving Comfort. Weber reports directly to Warren Buffet, chairman and CEO of parent company Berkshire Hathaway Inc.
 
Starting in February, Brooks will organize itself into product, marketing, operations and corporate function groups, with business divisions covering North America; Europe, the Middle East and Africa; international business development and global e-commerce.
 
“To lead in performance running, we need to scale our business and culture for continued success,” Weber said in a statement. “We believe these changes lay the foundation for us to focus on key areas of our business and empower us to exceed the expectations of our partners, employees and the industry, today and in the future.”
 
The company also will be looking to hire a CFO.
 
And in 2014, the firm aims to create a Canadian subsidiary under the leadership of Dan Sheridan, who was recently named GM of North America. In his new position, Sheridan will head national and specialty running sales in both the U.S. and Canada, and will oversee regional customer service, retail and events marketing and retail merchandising.