3 Questions for Stylebop’s Leila Yavari

3 Questions for Stylebop's Leila Yavari
Leila Yavari, fashion director at Stylebop.com

Stylebop.com is taking a piece of the growing online luxury market. Almost 10 years after launching, the Germany-based site has become one of the largest high-end e-tailers in Europe.

“Stylebop’s unique brand portfolio differentiates it from other luxury sites,” said fashion director Leila Yavari. “Our carefully curated selection combines the best luxury labels with edgy, fashion-forward contemporary brands that are hard to find.”

Available in 70 countries worldwide, Stylebop offers 30 footwear brands including Givenchy, Giuseppe Zanotti and Burak Uyan. Luxury fashion house Valentino has been a particular hit for the site, along with emerging talent Laurence Dacade. 

“We want our customers to come to Stylebop for head-to-toe solutions for every occasion, and footwear is essential to completing the perfect look,” Yavari said. “An amazing pair of shoes can make an outfit, and we take this seriously at Stylebop.”

Here, Yavari discusses what sets the site apart, who’s shopping its wares and the importance of emerging talent.

1. Who is the Stylebop customer?
LY:
With more than 250 brands, Stylebop reaches a wide range of customers. We cover them all —the working woman who builds her wardrobe with Jil Sander separates, the effortlessly chic girl who’s obsessed with denim and brands like A.L.C, and the socialite who looks to designers like Mary Katrantzou for “fashion as art” pieces to wear to [an art] opening.

2. What is the advantage to having both men’s and women’s product?
LY:
Women often like to pick up something for their significant others when shopping for themselves. Additionally, we are able to help develop brand awareness for our suppliers in the sense that menswear is so essential to the DNA of luxury labels such as Belstaff, Jil Sander and Neil Barrett.

3. Why is it important to champion young designers?
LY:
It’s important for retailers to get behind institutions like the British Fashion Council and their protégés to foster and develop such exceptional talent. The BFC has done an exceptional job [of] taking young art school graduates and offering them guidance as to how they can transform their creativity into viable businesses. We’ve seen an entire generation of designers with a distinct point of view, such as Mary Katrantzou, Peter Pilotto, Jonathan Saunders, David Koma and Roksanda Ilincic, develop successful businesses while keeping London Fashion Week exciting and relevant.