The nonprofit has hired Kate Atkinson Kaplan as director of development — a new title in line with Two Ten’s recent portfolio changes, a strategy aimed at creating a more streamlined, effective organization, according to spokeswoman Jeanne Connolly-Horrigan.
Kaplan’s appointment comes four months after Two Ten announced Neal Newman as its new president, succeeding Peggy Kim Meill.
“It’s a very exciting time for Two Ten,” Newman said in a statement. “We’re building a lean, expert team for the future… [Kaplan] has the golden touch. She has over 20 years in strategy and development and is a perfect fit for where we want to go.”
Kaplan has worked in the nonprofit sector for 25 years. She comes to Two Ten from The Jericho Road Project, a volunteer matching organization in Lowell, Mass. where she also served as director of development.
Kaplan said she was attracted to Two Ten’s targeted focus. “There are so many problems in this world and it’s hard to figure out how to be impactful,” she told Footwear News. “All anyone can do is pick out a little corner of the world and try to do as much as they can in that corner. What I love about what Two Ten is that it helps create a positive future for everybody in the footwear industry.”
“This is an era where corporate social responsibility is gaining a lot of attention,” she added. “[Footwear] is an incredibly vibrant model of an industry that’s been doing that for 70-plus years.”
Kaplan said her goals for Two Ten include strengthening ties with donors and investors. “When people make gifts, you really want it to be a joyful experience for them,” she explained. “It comes down to really basic things like [telling] people the right stories — it’s really hearing stories of individuals and how we’ve been able to impact their lives that sticks with people.”