Payless ShoeSource has added a new member to its team.
Michele Bergerac has been named SVP and GMM for Payless’ women’s and accessories collections, reporting to President and CEO LuAnn Via.
In her new role, Bergerac will be responsible for leading the women’s and accessories merchandising buying teams and setting product strategies.
She will oversee product creation and merchandising for the women’s footwear and accessory collections. She also will partner with the Payless marketing and store operations teams to communicate the chain’s brand message to consumers through merchandising and other initiatives.
According to Via, Bergerac will spend the first 60 to 90 days familiarizing herself with the company’s business model and new strategy. “Our top priority’s reconnecting with our [budget-conscious] core consumer,” said Via, noting Bergerac will begin work on product for the first quarter of 2013.
Since 2009, Bergerac has served as divisional VP and DMM for soft home goods at the Marmaxx division of TJX Cos. From 1999 to 2007, she was president and chief merchant for Bakers Footwear Group. Prior to that, she served as president of Edison Footwear Group.