The brand’s creative director, Francesco Russo, was the man of the hour at the event Wednesday, when he mingled with Barneys CEO Mark Lee, chief merchant and EVP Daniella Vitale and others.
“Barneys is a great partner for us; I’m very pleased to be the guest of honor. It’s a good space to display product because the look is very simple and sharp in terms of design,” said Russo. “I’m sure it will help the brand do even more [business] in the U.S.”
Meanwhile, Tomoko Oguro, senior fashion director at Barneys, said she envisions the floor as a space that male and female shoppers can visit together.
“We’re always looking for the best designers out there and for new talent. We have a great expansive assortment here,” said Oguro. “It will become a destination for couples. We’re really proud of the synergy between the men’s and women’s [product].”
At the event, guests were encouraged to try on pairs of Sergio Rossi styles, take Instagram photos of the looks and receive photo printouts of the pictures. Russo also sketched some shoes, and gave away the drawings to those who purchased Sergio Rossi footwear.
Model Kenza Fourati was also in attendance, as well as Simon Doonan, creative ambassador-at-large for the retailer. Doonan raved about the milestone moment for Barneys.
“I never dreamed we’d have a shoe department this big,” he said. “This is a very big notch in our belt.”