Shop Talk: Camper Opens Soho Location & More

Shop Talk: Camper Opens Soho Location
Camper's newest Soho store

Soho Camper
Spanish brand Camper took another step into the New York market with the recent debut of its third store. The 1,050-sq.-ft. store, located at 110 Prince St. in the Soho neighborhood, is situated diagonally across the street from its current downtown location. Although the two stores feature the same merchandise mix, the new location boasts an interior designed by renowned Japanese architectural designer Shigeru Ban. Ban incorporated a vertical garden and perception-bending cubby shelves that display the shoes from a diagonal angle.

Sperry Takes on NYC
Continuing its retail expansion plans, Sperry Top-Sider will bow its first New York City location on Feb. 1 at 103 Fifth Ave. “The Flatiron district has a great heritage and will allow us to engage directly with New York City consumers who love the Sperry brand,” Sperry President Craig Reingold said in a statement. The 1,700-sq.-ft. store features a self-service “boathouse” area that serves as a on-floor stock space accessible to consumers and is designed to feel like a true boathouse, connecting back to the brand’s nautical theme. The store will stock 100 styles of footwear for men, women and kids. 

Passage to India
Clarks is deepening its investment in India. The U.K.-based company recently opened its third outlet store in Hyderabad at the Inorbit Mall. The 2,300-sq.-ft. space is the company’s 14th location in India, all of which have debuted over the last year. “The brand is on an expansion spree and plans to take its store count to 100 [In India] in the next five years by opening 20 exclusive stores every year,” said marketing head of Clarks Future Footwear Ltd. Gautam Raheja in a statement.

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