Resort Retailers See Holiday Boost

Resort Retailers See Holiday Boost
Vivi G. Shoes' Nantucket, Mass., location

Independence Day has ignited sales for resort retailers.

Storeowners said on Thursday that the national holiday has brought in a lot of extra shoppers who are taking advantage of the extra day off.

“The weather is beautiful, so it’s very conducive to tourists and lots of shopping,” said Sherri Guggenheim, owner of Nantucket, Mass.-based Vivi G. Shoes. “It’s very busy, and we’re expecting it to get busier and busier throughout the summer.”

The retailer, who has stores in Pennsylvania and Florida, added that she was spending her time in Nantucket because it was where the bulk of her sales happen this time of year. 

In Bridgehampton, N.Y., Joan Marie Shoes owner Marisa Borghi is also seeing an influx of customers in her store.  With sales for the week on track to beat last year’s numbers, she said that because the holiday fell on a Wednesday, it has encouraged visitors to stay the whole week rather than just for the weekend.

“The Fourth of July week is notoriously busier than other weeks in the season because it’s right in the middle of the summer,” Borghi said. Beach wedges from Coclico and J. Litvack have been the hot sellers, she added.

Sneakerology owner Gary Dworetz is also optimistic about sales going into this weekend. To draw in customers, the owner bought radio advertisements touting the store’s new location in Bridgehampton.

“So far, business looks to be good,” he said. “The next few days will be very important.”

But not all retailers have been off to a hot start.

In Lake Tahoe, Calif., Elizabeth Palmer, manager of Shoe in the Northstar California Resort, said traffic slowed down during the holiday because there were no fireworks on display this year.

“It’s a fire hazard to have fireworks in this area, so a lot of people leave the resort on the Fourth,” Palmer said. 

Despite the lull in sales, the manager is hoping for an uptick, as the resort has more lodgers registered for this weekend than last weekend.